Data: Over 56% of wealthy clients are currently investing in cryptocurrencies

According to reports, crypto transactions by luxury consumers increased dramatically during 2021, a trend that has continued to the present, with the crypto world having a significant impact on the luxury industry and its consumers. Research shows that more than 56% of wealthy clients are currently investing in cryptocurrencies, suggesting a rise in wealthy investors in the coming years. Furthermore, Crypto users are more likely to buy higher-end items than non-crypto users because the average order value (AOV) for a typical crypto user is $450 compared to $200 for non-crypto users. In addition to this, nearly 60% of HNWIs are interested in investing in crypto. As a result, major luxury brands are starting to embrace cryptocurrencies. In other words, the crypto world has the power to significantly influence the habits and shopping patterns of affluent consumers in the luxury industry. As a result, significant brands are securing their crypto space to attract wealthy consumers.