Baby and toddler care brand Zaimella has reportedly announced a new crypto program that will offer customers a 10 percent discount on their products if they are willing to pay in Bitcoin. Zaimella USA CEO Humberto Sanchez explained in an interview that Zaimella was founded on the belief that quality personal care products should be accessible to everyone. Inspired by Bitcoin 2022, we believe in the "So what?". The ultimate goal of Bitcoin and other virtual currencies is to lower the prices of essential goods for the world's consumers, especially the low-income groups.